Union+Webster is innovating the dynamic customer journey space. We simplify complexity. We deliver actionable customer strategies and successful programs and campaigns for our clients. Our team enjoys the process of creation and execution.
Our offerings include:
Customer Journey: transformation of customer experiences by mapping the optimal journey and data flows aligned to business objectives.
Digital, Mobile, Social and Gamification: strategy, programs and campaigns designed to build customer advocacy.
Content Marketing: creation and integrated marketing of content through online channels.
Managed Services: turnkey outsourcing program and campaign services to provide you coverage and results.
We believe in measuring everything we do. Our team establishes the ideal performance indicators and determines the best systems to retrieve the data- both structured and unstructured. Simply stated, we analyze massive amounts of data to demonstrate business value for your initiatives.
Director, Global Marketing Programs,
Fortune 500 High Technology Company
WHO WE ARE
Our team is made up of storytellers, experiential designers, innovators, learners, strategists, data junkies and disciplined practitioners.
We are veterans of business who live at the intersection of information technology, interactive advertising, integrated marketing communications, gaming, mobility, data analytics, social communications and virtual entertainment.
Gina Michnowicz, CEO+Co-Founder
FAVORITE INTERSECTION
Fifth Avenue and Central Park South because on a beautiful day in the spring
you can soak in the energy of the city and watch the park come to life.
The intersection of vibrant city life and nature.
Cristol O’Loughlin, Co-Founder+Chief Growth Officer
FAVORITE INTERSECTION
The corner of ‘Love’ and ‘Loyalty’. For people and brands the two rarely
intersect at first sight; typically there is a long journey from one to the other.
Most relationships need wooing - attention, respect nurturing - to foster
love and loyalty. That’s why I dig what I do.
The art of woo.
Christian Struzan, Creative Director
FAVORITE INTERSECTION
The intersection of Big Sky (Ideas) and Hard Road (Realities).
Idea is King, the bigger the better. An idea is the fuel that propels everything we do.
How that idea manifests in the real world can be tricky, and sometimes require even greater creativity to understand.
That intersection is always changing and ever intriguing.
Michelle Benedict, Senior Program Manager
FAVORITE INTERSECTION
“Two roads diverged in a yellow wood”, because every day we stand
on the precipice of separate journeys and being authentic to oneself, even
in the face of uncertainty, is always the right path.
David Benjamin, Technical Lead
FAVORITE INTERSECTION
The intersection of Culture and Technology. New technologies have the power to shift our global society at a powerful rate. As tools become more and more accessible to the average person, progressive thinkers throughout the world can invent technologies that have the force to change the lives of millions of people.
connect
Molly Dempsey, Program Director
FAVORITE INTERSECTION
The place where thinking and feeling come together. It takes empathy
to know your customers and intelligence to serve them well. I love the marriage
of art and science in the work that we do, crafting emotional connections
founded in solid research and structured planning.
Steven ‘Mick’ Giles, Chief Technology Officer
FAVORITE INTERSECTION
The intersection of Vision and Technology. This is where the dreamers
in our world who imagine the impossible connect with the believers in our world
who can imagine no boundaries to what is possible. Ultimately resulting
in the inventions that change our lives forever.
Christine Heyboer, Program Manager
FAVORITE INTERSECTION
The intersection of “can't” and “must”. It's at the moment where those two meet
that we have to get to the heart of what needs to be done, and simplify
our expectation of it. Often our most creative, unexpected, and exciting thinking
can be traced back to these intersections, and the hard work makes the result
all the more satisfying.
Jamie Somphanthabansouk, Senior Program Manager
FAVORITE INTERSECTION
The intersection between the glass half-full and the glass half-empty.
If half of the cup is air and the other half is water, technically, the glass
is always full.
Alexandra Krasne, Program Director
FAVORITE INTERSECTION
In the intersection of speaking and listening is true communication.
Only by listening to customers is it possible to understand how to best
engage, inspire, and create meaning in their lives. When speaking comes from
a place of understanding, not ego, it resonates.
CLIENTS
Our clients are important to us. We strive to be an extension of your team. Our team has experience working with and for leading brands in Consumer Products, Healthcare, High-Tech, Media+Entertainment and Retail. We create relationships based on trust.
751 Laurel Street #209
San Carlos CA 94070
T. 650.517.3310