Welcome to the second edition of The U+W Edge: industry and social trends with a +minded perspective.
Last month, we shared the latest merger in media buying, and introduced an unique advertising perspective utilizing Snapchat Spectacles. This month, gain the insights you need to finish February strong.
Google’s New Cloud: More Silver Lining:
Marketers see something big on the horizon with Google’s cloud-based measurement tools, a huge advance over traditional pixels and cookies.
Familiar Stories? To Snap, Yes:
With their own Snapchat copycats (each called “Stories”), Instagram and parent Facebook prove tech imitation is the sassiest form of flattery.
Interested in something specific? Let us know! We aim to make these reports valuable to you, the +minded marketer.