St Pancras International railway station got a ‘taste of brilliance’ after the worldwide premiere of 20th Century Fox’s film, Murder on the Orient Express on November 2nd.
Global integrated marketing agency, Union+Webster, partnered with local Sussex Chocolatier Jen Lindsey-Clark, Godiva and 20th Century Fox to create a three (3) meter long Chocolate Train displayed at the world premiere. “As we explored possible activations for the partnership between Godiva and Fox, I was inspired by the beauty and intricacy of the train paired with Godiva’s rich look. The idea came to me to create a chocolate train to support the campaign when researching the history of the luxury train line. It has been an amazing journey to see the train come to life and appreciate The Chocolatician’s craft and detail,” said Gina Michnowicz, CEO and Executive Creative Director, Union+Webster.
Inspired by the train in the film, Chocolatician Jen Lindsey-Clark, designed and constructed the train with over 60 kilograms of Godiva dark and milk chocolate, accented with an edible gold finish. “My favorite part of this project has definitely been finding all the little details that go into making the locomotive and the finishing touches. Such as the valves and boiler piping and lots of little tiny things. Now i’m constantly walking around thinking “Oh, that would make a good air vent”! It’s been quite the journey!” said Chocolatician Jen.
Complementing Godiva’s new limited edition Murder on the Orient Express chocolate line, the Chocolate Train is currently being displayed in St Pancras International railway station nearby to the Godiva Store. The train is complete with character silhouettes in the carriage, chocolate train tracks with chocolate gravel, and includes the iconic snow plow and whistle atop the train.
Murder on the Orient Express is in cinemas now.
The Chocolate Train made from Godiva Chocolate is on display at St Pancras International through November 26th. #GodivaMoustache
Chocolatician was launched in 2015 with a life sized chocolate Benedict Cumberbatch figure, the big push that brought Jen Lindsey-Clark and her team into the limelight after this iconic chocolate man brought much attention and adoration from fans around the world. By combining their edible artistry skills with other sculptors and creative individuals, Chocolatician is redefining the parameters of the chocolate world. Chocolatician is fast becoming the go to for chocolate artistry, choc props and bespoke gifts. Those that are feeling inspired are also signing up to workshops and experience days. Visit us at Chocolatician.com.
Union+Webster is an integrated advertising agency that places the client at the center of everything we do. Our +minded marketing experts determine the right mix of strategy, planning and flawless execution to reach audiences where they work, live and play. We work smart and creatively to deliver impactful results. With a presence in San Francisco, Los Angeles, Seattle, Austin, Berlin and London, Union+Webster services global clients like Cisco, Dolby, Yardi, The Walt Disney Company and 20th Century Fox. Visit us online at unionandwebster.com.
About Godiva Chocolatier
Godiva is a global premium chocolate brand, built on an over 90-year legacy of chocolate artistry, blending tradition with pioneering innovation. Maintaining its Belgian origin in the chocolate capital of the world, Godiva creates an unparalleled assortment of indulging chocolates that celebrate the world’s finest quality ingredients and cultural flavours. Godiva has a presence in more than 100 countries with distribution in 800 boutiques, global travel retail, department stores, speciality stores and online.
About Twentieth Century Fox Film
One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, Twentieth Century Fox Animation and Fox Family.
About the Film
Set in the 1930s, what starts out as a lavish train ride through Europe quickly unfolds into one of the most stylish, suspenseful and thrilling mysteries ever told, Murder on the Orient Express tells the tale of thirteen strangers stranded on a train, where everyone’s a suspect. One man must race against time to solve the puzzle before the murderer strikes again. Sir Kenneth Branagh directs and leads an all-star cast including Penelope Cruz, Willem Dafoe, Dame Judi Dench, Johnny Depp, Michelle Pfeiffer, Daisy Ridley and Josh Gad.